From complexity to clarity.

Frequently Asked Questions

  • Fieldcraft is a strategic PR and communications consultancy working with organisations that operate in complex, high-value sectors, including:

    We turn complicated ideas into clear, credible stories that land with the right audiences.

  • Fieldcraft was founded by Jake Setterfield, a former journalist with over a decade of experience in PR and communications.

    Jake has worked across a range of agencies, supporting private and public sector clients across the built environment, infrastructure, life sciences and innovation sectors.

  • We bring a journalistic instinct to comms, focusing on what's genuinely interesting, what audiences actually care about and how to make complex ideas land simply.

    Clients get senior-level thinking on every brief, without the noise of a large agency.

  • Yes. We've worked with organisations at every stage — from ventures preparing for their first funding announcement to major established campuses managing long-term reputations. What matters is that the communications challenge is one we're well placed to help with.

  • Our core services include narrative development and positioning, strategic campaigns, media relations, thought leadership and content, stakeholder and policy engagement, and retained communications counsel. You can find a full breakdown on our services page.

  • Yes. We regularly support organisations with standalone projects — whether that's producing an evidence-led whitepaper, managing a product or site launch, or delivering a public consultation communications programme.

  • Yes. We support clients in navigating reputational challenges, managing sensitive media situations and maintaining trust during difficult moments. We also help organisations prepare for risk before it materialises.

  • The best first step is a conversation. There's no obligation — just an honest discussion about your challenges and whether we're well placed to help.

Not sure
where to start? 

Most clients come to us with a challenge, not a brief.
Tell us what you're trying to achieve and we'll recommend the right approach.